Launching The Breath Co. into Hungary:
From Zero to Top 5
The Breath Co. is Hungary’s first dedicated alcohol-free mouthwash targeting bad breath (halitosis) — a premium product entering a crowded market dominated by heritage brands and aggressively priced private labels. Carving out space in that landscape required a fundamentally different approach.
The Challenge
The Breath Co. arrived in Hungary with strong brand equity in the US but zero market presence locally. The brief was clear — and ambitious: build the brand from scratch, reach a digitally-native Gen Z audience, and establish credibility with dental professionals simultaneously. Two very different audiences. One coherent strategy.
What We Did
Retail Distribution
- Secured listings and active shelf presence in Hungary's leading drugstore chains DM and Rossmann
- Established pharmacy distribution as a secondary retail channel
Consumer Marketing
- Launched and manage an active TikTok channel targeting Gen Z consumers, aligned with the brand's US positioning
- Run seasonal nationwide influencer campaigns with top-tier Hungarian creators, extending organic reach across social platforms
- Support direct-to-consumer sales through the brand's own webshop
HCP Engagement
- Built a direct and indirect dental professional outreach programme
- Present at Hungary's leading dental conferences, including Dental World and Upgrade
Impact
%
0
Top 10% Sales performance in drugstore category rankings — by value
million
0
30M+ Total video views across TikTok since launch in summer 2024
thousand
0
47,000 TikTok followers built organically from zero
%
0
50% Of Hungarian dentists reached through direct and conference-based HCP engagement
June 2026 Statistics